Louise McCabe
Louise is an experienced ESG Director with MSc (Distinction) in Environmental Management, Chartered MCIPD status and a background in marketing and communications.
With more than 25 years of experience in sustainability, ethics, and corporate responsibility, Louise was Corporate Responsibility Director at ASOS. Her career spans the fashion, retail, consumer goods and manufacturing industries, where she has led initiatives on ethical trade, diversity and inclusion, climate action and social impact.
Louise works with a wide range of organisations, from multinational corporations and high-growth SMEs to industry bodies and charities. She helps them to develop practical strategies that deliver positive environmental and social outcomes alongside commercial success. Her approach combines deep sector knowledge with a strong belief in collaboration, transparency and measurable progress.
Louise is also a visiting lecturer at Vogue College and Bath Spa University where she contributes to MA and international professional development courses on sustainable business strategy, ESG and ethical communications.
Tara Luckman
Tara advises a diverse range of clients, from global brands and public sector bodies to innovative SMEs and non-profits.
With over 20 years’ experience in corporate sustainability, she has held senior roles including at ASOS and Tesco, where she led transformative initiatives in ethical sourcing, climate strategy and stakeholder engagement.
Tara helps companies to navigate the transition to a more sustainable, regenerative economy. Her work focuses on aligning business purpose with environmental and social responsibility, supporting leadership teams to integrate sustainability into governance, supply chains and brand identity. Her work spans the fashion, workwear, manufacturing and medical industries.
Tara has lectured at University College London (UCL) and Glasgow University, sharing her expertise on sustainable business transformation and corporate change. She is widely respected for her collaborative approach, practical insight, and ability to inspire organisations to act with integrity and ambition.
Providing deep expertise when you need it, we are proud to work with industry leaders in their field.
Claire Bates
A circular fashion specialist, Claire has created circular and sustainable fashion strategies for global retailers and brands including ASOS.com. Areas of expertise include circular design, upcycling & remanufacturing, textile recycling, brand sustainability strategies, circular business models, and sustainable buying and sourcing. With a degree in Retailing and Consumer Sciences, and a background in fashion buying at Dillards’, a luxury department store chain in the US, Claire brings together commercial acumen and circular thinking to help scale the positive impact of the circular economy.
Jess Gaymer
Jess is passionate about developing strategic programmes to inspire sustainable change. She is experienced in delivering both sustainability and diversity and inclusion programmes for a global brand. Sustainability expertise includes environmental compliance for energy and waste, Greenhouse Gas Emissions reporting and reduction strategies and sustainable packaging. Jess has a deep understanding of how to build strong relationships with supply chains to create a more sustainable approach and has led projects ranging from reusable packaging to measuring scope 3 emissions from logistics partners.
Illen Rowe
Illen specialises in developing strategic CSR programmes that inspire and engage employees and customers. With a background in both the charity and private sectors, he has a deep understanding of how to build authentic and impactful partnerships and campaigns. He previously led corporate responsibility programmes at both Harrods and ASOS and has experience of working with a wide range of sectors from his time at UNICEF UK. Specialist areas include diversity and inclusion, employer brand, community engagement and investment strategies, corporate volunteering programmes, sustainability and social impact communications
Marthe Johannessen
Marthe is an experienced multidisciplinary creative, using video, photography, and graphic design to deliver compelling visual communications and intuitive storytelling. With over 16 years of experience across fashion retail, music, charity, and digital business transformation, she has been an invaluable associate designer for Flourish CSR since 2019. Marthe excels at partnering with clients, translating complex briefs into impactful communications with a clear visual narrative. She is known for her ingenuity, attention to detail, and collaborative approach, which consistently earns great feedback.
We have proven knowledge, extensive experience and hundreds of bright ideas for growing your business with purpose.
We’ll help you add value for your customers, employees and investors with practical, achievable activity and generate some great success stories along the way. Over the past 15 years we have travelled the same sustainable, ethical and social engagement road in fast growth companies, and we’ve learned a lot on the way. We know what it’s like in a tough marketplace and we also know the value that sustainability and social purpose can bring to your brand. We’re in a great place to offer you sensible, achievable, affordable ESG solutions that make a difference.
Climate change is an increasing priority for businesses that not only need to be compliant but want to thrive in a circular economy.
We can support you in your approach to products, packaging, waste and operations, addressing the environmental impact of your business and finding your opportunities to contribute and make the most of the low carbon economy.
Are you concerned that you may not have adequate oversight of human rights protection in your supply chains? Or does your business need a helping hand to make faster progress on diversity and inclusion? Maybe you would like to get up to speed on current and forthcoming legislation, including Modern Slavery and Gender Pay Gap reporting.
We can help you turn these business challenges into an opportunity – ensuring your people feel respected, valued and included, reducing risk and building positive messages for your brand. We can help you find the appropriate language and tone to communicate confidently with suppliers, NGO’s and customers about your challenges and progress.
An impactful community programme that embodies your brand’s purpose will build engagement with your team, your customers and your stakeholders.
Driving your purpose with the right partners can be time consuming and challenging, we can help you to develop relationships with charities, create your own corporate foundation and establish volunteering programs for employees.
Unless you have specialists in house, translating the good work that you do into robust reports for investors, strong policies, customer and corporate communications can be the barrier to really reaping the full rewards of a strong ESG programme. Choosing the right reporting frameworks, responding to customer or activist group enquiries and responding to investor questionnaires about sustainability and ethical trade can be a headache for the non-specialist.
We are on hand to help your teams in PR and Communications, marketing, sourcing, and investor relations navigate the reporting landscape, get the right language, tone and positioning for your communications and prepare non-specialists for Q&A sessions and conference speeches.
While every project is tailored to your needs, these are some of the service packages our clients choose most often:
Strategic ESG Reporting & Storytelling
- Gap analysis vs CSRD/ESRS, SECR, Modern Slavery, voluntary frameworks
- Data collection framework
- Strategic reporting plan (audiences, cadence)
- Narrative development to tell the ESG story
- Drafting, editing, and design briefing support
Outcome: Compliant, credible reporting that strengthens trust and reputation.
Community Impact & Values in Action
- Community impact strategy aligned to brand values
- Corporate foundation / giving programme design
- Employee engagement toolkit (volunteering, payroll giving, comms)
- Impact storytelling for reports, campaigns, and recruitment
Outcome: Authentic, values-led ESG that engages employees and stakeholders.
Sustainability Comms Confidence
- Audit of current comms materials
- Responsible Marketing Code – steps to protect the business, people and the environment.
- Training workshops for marketing/product teams
- Green claims substantiation toolkit
- Copy templates for FAQs, product pages, customer care
Outcome: Confident, inclusive messaging without risk of greenwashing
Circular Readiness Pathway
- Maturity assessment of current business model
- Hotspot mapping (waste / end of life routes, durability, repair potential)
- Roadmap with short/medium/long-term actions
- Quick-win guidance (durability, repairability, recycling, waste reduction)
Outcome: Practical starting point for circular economy journey, internal capacity building.
Modern Slavery Refresh
- Supply chain risk mapping
- Updated policies and Modern Slavery Statement
- Supplier due diligence toolkit
- Internal comms and staff training (FAQs, induction modules)
Outcome: Compliance needs met and workforce engaged in ethical trade.
Responsible Sourcing and Due Diligence
- Supply chain mapping & risk assessment
- Preferred materials roadmap and standards
- Supplier due diligence toolkit
- Evidence packs for claims and customer reporting
Outcome: Robust sourcing story that satisfies regulators and customers.
ESG Boardroom Diagnostic
- Supply chain mapping & risk assessment
- Preferred materials roadmap and standards
- Supplier due diligence toolkit
- Evidence packs for claims and customer reporting
Outcome: Robust sourcing story that satisfies regulators and customers.
Tender-Ready in 60 Days
- ESG pitch pack aligned to tender requirements
- Green claims & compliance review
- Case studies tailored to buyers
- Mini-footprint or metrics summary
- Policy gaps plugged
Outcome: Stronger ESG positioning in tenders and contracts.
We have been working with Flourish for almost three years, and their support has been invaluable in advancing our sustainability journey. Their team combines deep expertise with a practical and collaborative approach, helping us strengthen our ESG strategy and reporting processes. We truly appreciate their professionalism, insight, and commitment to creating meaningful impact.
I have had the great pleasure of working with Louise McCabe since 2004. Louise single handedly championed the CSR cause at ASOS in the early years to a point where it is now market leading in its Fashion with Integrity programme. A true professional, Louise is very knowledgeable in the area and combines practical thinking with commercial reality.
I am grateful for the opportunity to work with Flourish during my time at Reiss. Together, we have made significant strides in advancing Reiss’s ESG agenda, and Flourish’s expertise and guidance have been invaluable in achieving these results. Working with Louise and Tara has been a pleasure. Their dedication to improving ethical and sustainable practices is inspiring and I hope to continue our partnership for many years to come.
I have had the pleasure of collaborating with the Flourish team since the major update of Higg Brand and Retail Module. Their extensive knowledge, particularly in governance, communities, and consumer issues, brought depth and clarity to our content. Flourish’s thoughtful guidance, dedication and genuine passion made the process effective and truly enjoyable. They have been invaluable partners, and their expertise has helped us elevate our work to a higher standard.
I highly recommend Flourish, with whom we’ve collaborated regularly. Tara and Louises’ trusted expertise has been pivotal in supporting both me and TMC and in preparing TMC’s two progress reports, capturing our vision and achievements with clarity and impact. Flourish is thorough, creative, and exceptionally professional—a true partner in helping us communicate our journey.
Tara brings a rare combination of strategic thinking, attention to detail, and genuine collaborative spirit. Her leadership in delivering the Field Partner Program was nothing short of exceptional – she guided the effort with clarity, creativity, and a deep understanding of what both stakeholders and field teams needed to be successful.
Beyond her expertise, Tara is someone you can trust implicitly. She shows up prepared, follows through on every commitment, and elevates the work of everyone around her. I’m grateful for the opportunity to have worked with her and to have seen her strengths in action.
Any team or project would be fortunate to have Tara involved, and I recommend her without hesitation.
At a time when it is vital that the fashion sector re-evaluates prosperity in order to be relevant, viable and credible, we need credible, knowledgeable, wonderful people like Tara Luckman, who is all of these things, plus a fantastic collaborator and trusted partner. Tara’s knowledge and understanding of fashion and sustainability is exemplary and together with the great expertise of Louise McCabe, Flourish is an exciting new manifestation of their combined abilities to create and guide businesses with a purpose.
Louise has supported me in growing my manufacturing business SOKO-Kenya for over 10 years. Together we also developed an extensive community programme in the Kasigau region of Kenya, building an impactful partnership between the ASOS Foundation and my charity, the SOKO Community Trust.
Louise has the amazing talent of out-of-the box creative thinking whilst always being grounded in commerciality and business wisdom. It is an absolute pleasure working with Louise and through our work together she has created an amazing legacy of thriving projects.
Louise and I worked together for a number of years on a successful partnership between ASOS and the British Paralympic Association while I was the Commercial Director there. ASOS designed bespoke ceremony and formal wear for ParalympicsGB in Rio (2016) and Pyeong Chang (2018).
Louise has a collaborative, authentic and creative approach that helped create a bond between our very different organisations. She understood our brand and its global context, the particular needs of athletes and sports professionals, and the importance of an ethical supply chain.
Illen is very knowledgeable about the charity sector, a true professional and a great advocate for the power of partnerships and how companies and charities can make a meaningful impact in local communities.
I have had the pleasure of working with Illen since 2017 on our Prince’s Trust partnership with ASOS Foundation. Illen was the most fantastic advocate for The Prince’s Trust and worked hard to create in-house programmes across Tech, Customer Care and Fashion, empowering young people with the skills and confidence to transform their lives. He brilliantly inspired teams and volunteers across ASOS to be part of these programmes and to share their skills and insight with young people.
On top of that, Illen brilliantly drove our partnership – unlocking new opportunities, inspiring the ASOS community and helping raise vital funds so that the Prince’s Trust can do even more as a charity.
I have worked with Claire in multiple capacities since 2016. She is a wonderful asset to any project or organisation- an independent and strategic thinker who is making a difference and lasting positive impact on the landscape of fashion. The passion, dedication and smarts she has applied during her time with us have transformed the business and how we look at potential opportunities.
